Communication and Mass Media Convergence.

      Аннотация: This book has six chapters which are based on research and analysis. All the data what ever is furnished is true and authenticate. This has wide variety of chapters and content of analysis based upon research data. Apparently, all three authors have worked hard on this project for writing methodology upon inference of data. However, this book complies various research articles contributed by all three authors. Article on newspaper in Dakshinna Kannada has brought some important factors like changing habits of readers mind set and increase of literacy rate. Article on Paid news and Social Media had given impressive hypothesis states that, recent development in media and social media had played more pivotal role in accession of media for convergence in users cognitive and behaviors. Article on Tulu film has stated that regional language films had less viewers and development in cinema techniques have attracted audience from regional language. Breaking News has hyped temperament of viewers. Nevertheless, book can be used as a research asset for all category at University level and research center.

Ключевые слова: communication, Mass media, Reseach, Research communication, mass media convergence