Understanding Of Air Cargo To Provide Customer Satisfaction.

      Аннотация: Today one of the most important objectives of businesses, move towards the customer. This purpose of the tools that stand out in production and consumption around are cost, quality, time and speed. Here, Logistics provides the closeness of these goals and tools at a point, providing communication between businesses and customers. In fact that customers have more promise in the market and need to provide superior service has increased interest in logistics. The quality to be provided in logistic services and closeness of the customers, service delivery and after establishing relationship to better understand their needs then produce services and values that meet those demands and it is possible to offer benefits that are accepted by the customer. So In the process of the markets, customers, needs and changes in business conception and organizational structures parallel to all these, has been effective in way logistics management has gained a great meaning and importance. Hereby appearance of similar brands, it has bring to need for differentiation in service offerings to customers.

Ключевые слова: Customer satisfaction, Logistics, service quality, Horoz Bollore, Transportation, Air Cargo, Forwarder, Deniz Erdo?an