Digital Service through Sharing Economy to Sustainability. A car sharing case in Suzhou, China

      Аннотация: The rapid increase in car ownership has caused rigorous issues for people living in the major cities in China, which is observed from traffic pressure, the inconvenience of city travelling, and air pollution. While the fast development of digital service platforms based on the Internet provides an alternative approach to touch the problems, leading a researchable phenomenon, online car-sharing service in China. This paper strives to explore the impact of car sharing on millennial sustainability attitudes by using the daily service on apps to ‘drive less, share more’. The paper is conducted using mixed research methods in Suzhou, China. Principally, the researchers interviewed ten carsharing consumers during shared ride. To ensure the creditability and reliability, the paper collected 326 online survey responses from local car-sharing platforms as comparable data. The results show that most millennials agree car-sharing service makes their traffic modes more convenient and taking shared ride more compared to self-driving has a significant influence on social and environmental issues in cities. The paper closes with three outcomes...

Ключевые слова: consumer attitude, Sharing Economy, sustainability, Digital Service platform, Suzhou-China, Transport Mode, Car-sharing service, Consumer Culture Theory ‘CCT’