The B2Com Relationship. Investigating a Business and its Host community relationship

      Аннотация: The rapid and continuous deterioration of the Niger Delta Region of Nigeria in the last four decades has been a major source of concern for the government and practitioners. Hence, the region has been the subject of continuous conflicts and violence between the host communities and the oil producing companies. Despite the effort of researchers and scholars alike within the relationship marketing domain, none have looked at the relationship elements and/or the quality of relationship between these two key stakeholders within the context of the oil and gas industry. This book, therefore, provides a new contribution to the field of relationship marketing in the area of relationship quality by providing a detailed understanding of relationship elements, and determinants and dimensions of relationship quality between a business and its host community. This will be of usefulness to oil and gas practitioners, the government and other stakeholders within the oil and gas industry who may be considering developing and/or maintaining a mutually beneficial relationship with the host community.

Ключевые слова: community, Niger Delta, Nigeria, Relationship, relationship marketing, Stakeholder, relationship quality, relationship quality construct, Oil and Gas company, Oil industry