The Influence of Trust and Customer Value on Customer Satisfaction.

      Аннотация: The purpose of this study is to analyze the Influence of Trust and Customer Value on Customer Satisfaction At Bank BRI branch Soetomo Jambi, either partially or simultaneously. a population of 12 975 and 99 customers in engineering sample slovin. The method of analysis with quantitative analysis. Mechanical analysis with multiple linear regression, continued analysis of determination (R Square), partial hypothesis test (t test) and simultaneous (F test) with alpha 5 percent. Prior to analysis by regression test questionnaire in advance in research to test the validity and reliability as well as classical assumptions. Analysis tools SPSS version 20.0. Analysis of determination value is 0.522, meaning that the percentage contribution of variables influence the trust and customer value on customer satisfaction 52.2%, while the remaining 47.8% is influenced by other variables not included in this model. The result Trust and Customer Value significant effect on customer satisfaction either partially or simultaneously.

Ключевые слова: Customer Satisfaction, Customer Value, Trust