Public Sphere and Medicine Advertisement in Colonial Orissa(1866-1900).

      Аннотация: This book has explored the idea of disease and medicine in the vernacular newspaper of colonial Orissa (1866 and 1900). It has tried to understand how the print capitalism commoditized medicines both indigenous and western which was earlier believed to be divine in Indic societies. Moreover, a range of information regarding common and epidemic diseases along with medicines (western/indigenous) placed in the advertisement for the benefit of Oriyas.

Ключевые слова: Advertisement, colonial, disease, Indigenous, Medicine, public sphere, Western