Impact of a Brand on Consumer Decision-making Process. Case study on Bellona furniture company

      Аннотация: In today's material world brands have a great influence on all of us. People's attention is focused on brands more and more by each day, and while some are more deluded and some less, we all seek and strive towards buying brands. Inspired by this economic development, the purpose of this work is to investigate and explain the effects of branding on consumer decision-making process, or rather precisely said, how people react on branded products and are they their primary choice when purchasing.

Ключевые слова: awareness, Brand, Branding, decision-making process, loyalty, Marketing, brand design