Celebrity Endorsement : In Indian Context.

      Аннотация: This Book "Celebrity Endorsement: In Indian Context" is a research conducted in India only and showing analysis of different factors which affects consumers buying behavior. Although this study is conducted in India but we can Generalize these results as consumers thinking is somewhere same whether they belongs from any country or region .This book can be a great help if someone want to explore or working on celebrity endorsement aspect of Marketing and Advertisement.

Ключевые слова: buying behaviour, Celebrity Endorsement, Consumers