Transforming Leadership for Service Business. Vision Co-creation with Employees

      Аннотация: This book makes a contribution by addressing concerns that many companies are over-managed and under-led. Traditional management systems, such as management rules, PDCA, performance appraisals and incentive systems, are still indispensable but are not enough to lead employees to work in the high-tier state. This study suggests that vision co-creation with employees is imperative for leaders in today’s service-dominant business. In the co-creation process, six relevant working states of employees are defined: non-engagement, expectation, satisfaction, engagement, loyalty and creativity. The co-creation process makes the new vision come alive so that it can be imagined, experienced, pursued and worked hard for.

Ключевые слова: Corporate transformation, leadership, Vision co-creation, Service-Dominant Logic, industry