Push And Pull Factors For Medical Tourism Toward Purchase Decision.

      Аннотация: Globalization, simplicity to get information and easiness to travel was cut off the border between the countries. This has led to an increase in the fulfillment of the need for quick and accessible health facilities. Indonesia has a large area that still lack of equity of health facilities in some areas. The cheap airplane ticket to neighbor countries destinations, good health reputation, closer distance, and ease of language adds the interest of Indonesian citizens to travel as well as medical tourism in neighbor countries. To find out the extent to which factors that influence a person's decision to conduct medical tourism in Malaysia has been made in the form of a book based on the results of research on the final assignment of graduation as an applied degree in tourism by title PUSH AND PULL FACTORS FOR MEDICAL TOURISM AND PURCHASE DECISION FOR INDONESIAN TOURISTS’ (CASE STUDY: AT GLENEAGLES HOSPITAL IN PENANG, MALAYSIA).

Ключевые слова: Medical tourism, motivation, Purchase decision, push and pull factors