Customer Retention And Acquisition Practices in Indian Banking Sector. A Comparative Study

      Аннотация: Over the last few years, the use of technology in banking has grown at a phenomenal rate. So effectiveness of technology is critical to the success of customer services provided by the banks. So this book will shed a light on the banking practices of different banks belonging to various categories.With the emergence of new private banks, foreign banks, the banking sector has become enriched and diversified with focus spread to retail banking. The existing banks have wide branch network and geographic spread, whereas the new private and foreign banks have the clout of massive capital, lean personnel component, the expertise in developing sophisticated financial products and use of state-of-the-art technology.The analysis revealed that customer oriented customer relationship management practices was critical to effectiveness of services provided by banks.

Ключевые слова: Customer Retention, India, indian banking sector