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Electronic Customer Relationship Management(e-CRM) in Online Banking.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Tanveer Ahmed
ISBN: 9786202080682
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 72
Издательство: LAP LAMBERT Academic Publishing
Цена: 21699 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 181413
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Аннотация: In online banking face to face interaction between bank and customer is not seen. This create huge service gap for banks how to serve and maintain customer relations in online environment. The aim of this book is to investigate how banks use E-CRM tool to maintain their customer relations by using the Internet and what benefits are driven by using this tool and how successfully this tool is implemented in a bank.
Ключевые слова: E-CRM, Management, online, Relationship Management, Relationship marketing, Social Behaviour Law, E-CRM in banking, E-CRM in online banking, banking and relationship management, online bank marketing, online customer management
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