New Developments/ Trends in the Textile Industry. Development of a Business Plan for a selected international company in the field

      Аннотация: The aim of this thesis is to explore to what extent and on what level “SNF Distributions” will be able to succeed in the market as a fashion retailer, as well as how it will approach its potential customers and accomplish economic stability. This paper should give an overview of the current state of the local clothing industry as well as a projected outlook on the present and future trends that could affect the business. Additionally, it should point out potential future opportunities for the company’s growth such as new distribution channels, potential customer audiences, meaningful partnerships as well as further market segments to be approached.

Ключевые слова: Business Plan, Mode, Start-up, Textilindustrie, Berlin, Fashion