Quality of Customer Service in Central Cooperative Banks. A Study

      Аннотация: Commercial banks and co-operative banks are the two major divisions of the banking sector in India. Commercial banks, besides performing the traditional banking services, play a significant role in achieving economic progress through numerous ways, such as capital formation and financing various sectors like industry, trade, agriculture, transport and self employment. On the other hand, co-operative banks promote saving habits of the farmers and other weaker sections of the community and meet their credit needs. For fulfilling their avowed goals, co-operative banks concentrate more on the rural areas of India. Thus commercial banks and co-operative banks are contributing their resources and efforts in achieving the economic progress of the country.

Ключевые слова: Attitude, Bank Customers, Borrowings, Cooperative Banks, customer, Customer satisfaction, Customer Services, service quality, Customer feedback