Business strategy implementation in the fashion industry. A multiple case study analysis of Herm?s and Inditex

      Аннотация: This work is a study about the business strategy implementation in a particular industry that really creates interest in the author. Fashion is a big concept, that concerns more than one sector. The decision of analyzing the high fashion and the fast fashion derives from the idea of the author to better understand the entire industry. These two sectors are the most different when talking about fashion, so they permitted to make an exhaustive analysis.

Ключевые слова: Strategy, business strategy, fashion industry, strategy implementation