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Corporate Entrepreneurship.

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Местонахождение: АлматыСостояние экземпляра: новый
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версия
Автор: Lilla Hortovanyi
ISBN: 9786202199353
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 148
Издательство: LAP LAMBERT Academic Publishing
Цена: 28755 тг
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Код товара: 182986
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      Аннотация: This book is an overview of corporate entrepreneurship theory, starting with its origin within the field of strategic management and focusing on the investigation of the role of managerial choice in enabling or inhibiting organizational readiness to entrepreneurial activity. Hence it provides insights into the decisions of top managements to extend innovation activities beyond organizational boundaries.
Ключевые слова: Corporate entrepreneurship, strategic management, entrepreneurship theory
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