The impact of Colour Choice in Billboard Advertising in Dar es Salaam. Is there Effective Communication?

      Аннотация: Communication is all about understanding each other. Colour knowledge among many people especially in Tanzania is not much considered to a big deal. This also results to lack of professionalism among billboard creators. Nonetheless, billboards clients have impact on this due to the fact that most billboard designers just apply colours from clients’ instructions. Therefore, emphasis on colour knowledge should be done in both education levels.

Ключевые слова: advertising, Billboard, communication, colour perception