AEZ and Export Marketing of Agri Products in India. Export Marketing of Mango Pulp from Chittoor District of Andhra Pradesh, India

      Аннотация: Today India is the leading producer of fruits, vegetables, milk, marine products etc. Due to inadequate facilities for storage, transportation and processing, the post-harvest losses amount to 25-30 percent causing a monetary loss to the tune of several thousand crores. Food preservation and processing help in the proper utilization of the horticulture produce during glut and make it available during off-season. It plays an important role in enhancing the shelf life of the predominantly perishable commodities and in producing a diversified range of value-added products. With the primary objective of boosting the exports of fresh and processed agricultural produce from the country, the Government of India (GoI) announced a policy of setting up of Agri Export Zones (AEZs) across the country. These zones would be a part of the effort to provide improved access for India’s agricultural and allied products in the International market. with a view to provide remunerative returns to the farming community in a sustained manner and also for the purpose of developing and sourcing raw materials and their processing/packaging leading to final exports.

Ключевые слова: export marketing, FDI, Food Processing Industry, AEZ, APEDI, MOFPI, NHB