The importance of cultural difference in business.

      Аннотация: The objective of this essay is to analyze the influence of differences of culture in the international business and see the cultural theme as a business strategy. The essay is based in own anecdotes during travel opportunities like observational behaviors in China, Peru and other countries that explores cultural aspects that affect in the results of negotiations. To do this, It identifies the main common factors that make up the culture theme. International business deals not only cross borders, they also cross cultures. Culture influences how people think, how communicate, and how people behave in particular situations. The culture theme can affects the kinds of transactions that companies have, and the way that they negotiate with.

Ключевые слова: Business, cultural differences, strategies