The Media and Agenda Setting.

      Аннотация: This book "The Mass Media Agenda" is a must read by all; the media and journalism students and practitioners, as well as communication students and scholars who wished to widen their scope on "Agenda Setting" as communication concept. More still, the media consumers are not left out here, hence your judgement of the media depends on the background information you have and how knowledgeable you are on media concepts. The book will give you a clearer picture of the application of agenda setting as a media concept and statutory function, and the needed expected responsibilities on the side of journalist in their effort to maintain the name "The forth estate of the realm" in a given political parlance. This is very essential when you take into cognizance the fact that the best journalist is he who writes today to write tomorrow, amidst their most expected information responsibilities.

Ключевые слова: Agenda Setting, Media, social responsibilities