The Relevance of the Stand and all its Procedures Involved. How to participate in Trade Fairs

      Аннотация: The purpose of this work is to suggest how to participate in trade fairs, focusing on the relevance of the stand and all its procedures involved. The intention of this study is to stimulate Citrimed, the company where I have been working for, to participate in trade shows throughout the use of a stand, since it has never happened before. The fair is conceived as a superb opportunity to be widely known considering people from all over the world are certainly present. To reinforce this conception, this research will center its attention on the organization of a stand taking into consideration the indispensable requirements needed to be present at the fair. Fruit Attraction has been selected as the model trade show to be able to implement this proposal. Theoretical concepts on promoting a company as well as relevant marketing aspects in terms of strategies, positioning, communication and planning are deeply addressed through my piece of research since they need to be taken into account when aiming at being successful within the business world. As a result, the importance of persuasive language and business presentations will be highlighted.

Ключевые слова: trade fairs, client acquisition, intercultural communication, negotiations, socializing activities, business meetings, business environment