Managerial Economics and Value Chain Management. Managerial Economics to Business Management

      Аннотация: "Managerial Economics" is a versatile book which covers all basic approaches of production, finance and marketing views. The chapters deal with two discrete hands of economics, demand and supply. Further, the book covers the project analysis and value chain management approaches. The book is helpful to all the U.G., P.G. and Ph.D. students. The scope of managerial economics refers to its area of study. Scope of Managerial Economics is wider than the scope of Business Economics in the sense that while managerial economics deals with the decisional problems of both business and non business organizations, business economics deals only with the problems of business organizations. Business economics gives solution to the problems of a business unit or profit oriented unit. Managerial economics gives solutions to the problems of non profit organizations like schools, hospitals etc., also.

Ключевые слова: Management, managerial economics