Turkish Drama Influence on Saudi Consumer.

      Аннотация: The influence of TV drama on audience has been always debated to be a wide range effect on various aspects. From a marketing perspective, this book focuses on the influence that can create a purchase intention of a product. It also discusses how this influence is created, what does the marketing literature say about it, and how to manage employing this influence by authorities. It also offers an interesting information about the wave of Turkish drama, the success factors, and the Saudi consumer’s attitude and intention. The recommendations shared in this edition can pave the way to create opportunities for a long lasting marketing effect not only for products but also countries.

Ключевые слова: consumer attitude, consumer perception, purchase intention, Turkish drama, Saudi audience