Food Processing Industry And Health Drink Products.

      Аннотация: “HEALTH IS WEALTH” & “PHELU SUKH TE JATE NARYA” According to this statement the people are more conscious about the health. Now a day the major problem related to the health is overweight and underweight. This book contains 3 chapters i.e. 1. Food Processing Industry 2. Fast Moving Consumer Goods and 3. Health Drinks[Horlicks, Bournvita, Complan, Amul Pro and Nestle]. It contain the classification of health drinks. It also contain general information, SWOT analysis, Marketing Mix of selected health drinks. Thus, intake of healthy food becomes necessary right before the birth. It is said that, “Yesterday’s Luxury is Today’s Necessary”

Ключевые слова: FPI, Health Drink Products