Reflections of Bauhaus Techniques on Turkish Advertising. Enrichment of Meaning in Marketing via Experimental Researches on Advertising Photographs

      Аннотация: “The source of inspiration is an ancient advertising photograph”. This book explores the experimental photography researches at the Bauhaus, founded in 1919 in the Weimar Republic. By developing new techniques, the photography was provided with the new observation styles and richness of expression that are still in use today. Foreign industrial products have been found a place in Turkish market economy since 80s. Thus foreign publicity agencies initiated activites in Turkey in these years. This development let a boom in the advertising sector. The aim of this book is to investigate the artistic advertisements by examining and synthesizing the developments in Turkey. In this context, advertising photographs of industrial products from Turkey were analysed and by these analyses, reflections of Bauhaus photography on Turkish advertising sector were explored.

Ключевые слова: advertising, bauhaus, Germany, marketing, technique, Turkey, Creativity, Innovation, photograph