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Strategic Marketing Management Practices of Pharmaceutical Management.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Dr. Sudhinder Singh Chowhan
ISBN: 9786138386261
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 124
Издательство: LAP LAMBERT Academic Publishing
Цена: 22094 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 205280
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Аннотация: Strategic Marketing Management Practices of Pharmaceutical Management is a book with a view to facilitating management, commerce and Pharmaceutical management students, entrepreneurs, managers and executives for understanding the basic concepts in a simple language and elaborately highlight various aspects of strategic and Pharmaceutical management. The purpose of the book is to provide decision makers, educators, industry and other interested parties with a clear picture of the dynamics in the pharmaceutical industry and to communicate the actions needed to support the growth of this industry to become a major economic cornerstone for future high technology and awareness tactics.
Ключевые слова: Management, marketing, strategic management, Pharmaceuticals Management
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