"Happiness" as Constructs of Reality in Instagram.

      Аннотация: This paper examined how social media such as the Instagram, provides an avenue for individuals to construct their world as they deem fit and modify it based on subjective truths. Utilizing the method of textual analysis, this paper examined the photographs posted in individual Instagram accounts by selected students of the University of the Philippines Baguio. What appears to be real for them, in this curated form of diary, is that their constructed world is “happy.” This paper then addressed these questions: What is their perspective of reality as communicated by the selected Instagram users? How is this depicted in their Instagram accounts? The researcher then has found out that reality in the net space particularly in Instagram is always changing, incoherent, and indeterminant.

Ключевые слова: Instagram, Photos, reality, self, Social Media Communication, Internet Space