Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
A Study on the influence of advertisement on adult buying Behavior.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Sheeja Ramakrishnan and Franklin John Selvaraj
ISBN: 9786137383537
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 248
Издательство: LAP LAMBERT Academic Publishing
Цена: 37630 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 205429
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Advertisement is one of the strong and effective communication tools used by the marketers to promote their products and services. It helps the marketer to create awareness on the product and to create a brand image. Advertisement works based on the behavioral models framed by experts. Attitude is created in the minds of people which influence their behavior, but people argue behavior influences attitude which can be vice versa.From the findings and discussions of the study and also from the literature review we came to the conclusion that advertisement influences the purchase factors which influence the buying behavior of the customers. The age group of the respondents belongs to teens and early adolescence who is highly technology savvy group expects everything should be available on their foot step. The respondents are belongs to Kerala, Tamil Nadu, Andhra Pradesh and other states of India and belongs to three religions ie, Hindu, Muslims and Christians. This differences in the state and religions creates different cultures which have different believes and sentiments influence the behavior of the respondents.
Ключевые слова: Advertisement, FMCG, adult buying behavior