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The Country of Origin Effect on Greek Consumers’ Evaluation of Wine.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Cristin Cuflic
ISBN: 9786138348115
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 72
Издательство: LAP LAMBERT Academic Publishing
Цена: 21699 тг
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Сферы деятельности:Код товара: 205590
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
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Аннотация: The book investigates the Country of Origin (CoO) effect on Greek consumers’ evaluation of wine. Special attention was paid to the socio-psychological factors behind social identities: consumer ethnocentrism (CE) and animosity. 160 surveys were collected and analyzed through SPSS. The findings of this research can motivate companies, seeking to go internationally, to consider/reconsider the role of sociopsychological factors on the perception of a specific CoO, as well as their effect on foreign product acceptance.
Ключевые слова: Animosity, consumer behavior, country of origin, Ethnocentrism, Greece, wine
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