Systematic approach for competitive analysis and strategy preparation. Applied in an automotive commercial organization

      Аннотация: The supreme objective of the business is to achieve its mission, while pursuing its vision, applying and respecting corporate values, through measuring and evaluating short-term performance. The successful key to achieve this is called a competitive strategy. Strategic management answers the question for the reason that the business exists. It is not only to have customers, as Drucker suggests. It is even not enough to retain them, as Kotler adds. Eventually, it is to transfer all the accumulated benefits from it, to all companies’ stakeholders. The business is an amorphous substance that adapts according to the market forces and fills in the created empty spaces. The level of adaption depends on the market opportunities, as well as on the financial strengths of the organizations. They might adapt with a different speed – like a lion or like a snail.

Ключевые слова: Industry Analysis, strategy, Sterategic Management