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Perceived risk and online shopping attitude- an Indian Perspective.
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Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Nupur Arora
ISBN: 9786139825769
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 72
Издательство: LAP LAMBERT Academic Publishing
Цена: 18311 тг
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Сферы деятельности:Код товара: 206183
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Аннотация: With the exponential growth of Internet population, Internet has increasingly become a popular platform for shopping among Internet users in India. The objective of this study is to investigate the role of a key antecedents; perceived risks in formation of online shopping attitude of women in India. The study also studies the impact of online shopping attitude on online shopping Intentions by the application of the theory of reasoned action. A self-administered and structured online survey was conducted targeting female online shoppers of four metropolitan cities of India. A sample of 508 online women shoppers was considered in the online survey. Structural Equation Modeling and path analysis was also used to examine the hypothesized relationships of the research model.The present research reveals perceived risk was not found to have any significant impact on online shopping attitude. There was also a significant relationship found between online shopping attitude and online shopping intention.
Ключевые слова: Attitude, consumer behaviour, Online Shopping, perceived risk