The Quest Towards Strategic Management.

      Аннотация: These are a set of managerial implications of the organization performance. The study of strategic management used to be known as the business policy. Strategic management can be considered as both a science and an art. The book deals with topics such as marketing, business law, leadership, branding, project, entrepreneurship, corporate crime etc. The main goal is to provide an up to date subjects interrelated to management. Also, it seems to suggest concepts to fully understand strategic management in this modern management phenomenon. The uniqueness of this book is that it attempts to deal with topics related to the modern managers need to empower themselves for the challenges ahead. Furthermore, the book also seems to remind its readers that no individual is an island by his or herself in this globalization world. The book is easily readable, easy to understand, relatable and its material and content is consistent to the field of management. The formulation and implementation of the organization in achieving its desired goal is important if it’s going to remain relevant in this competitive global market. This book is written for students, managers, marketers and even executives.

Ключевые слова: leadership, Marketing, strategic management