CSR in Lebanese Commercial Banks. Beirut– Beqaa comparison

      Аннотация: This study investigates the impact of CSR activities on the customer's and employee's identification and satisfaction in Lebanese commercial banks to understand whether banks which are conducting CSR in Lebanon are doing it in order to have a real positive impact on their customers and employees, or they are in it as a form of punishment in order to show only that they are following what is happening worldwide and without any real impact. To provide more insights to the study, the author investigates whether the customer’s and employee’s perception of CSR activities differ according to the bank’s branch location, taking into consideration Beirut as the largest city of Lebanon and Beqaa as the most remote area.

Ключевые слова: corporate social responsibility