E-Trust, its differences in a developing country.

      Аннотация: This book is about circumstances of Iran as a novel country in the field of electronic commerce. Nowadays, Iranian electronic market is faced with abundant problems such as economic, cultural, technical and legal challenges, and peculiarly in the case of online shopping, clients are faced with this issue that E-vendors in Iran are devoid of offline shops, such that it has created stringent conditions for consumers to trust E-retailers. My research can be as a useful study for other countries (specially the developing ones) that how strategies of Iranian government and marketers have succeeded to cover the infrastructural deficiencies until electronic trust and willingness to E-shopping grow.

Ключевые слова: online trust, online commerce, trustee, trustor.