Enhancing Sales Force (Insurance). Customer Relationship Management

      Аннотация: This book attempts to show the effects of customer relationship management (CRM) on sales force performance among insurance firms especially in Eldoret Town, Kenya. It undertook to establish the relationship between customer prospecting, customer relations on sales force performance and understanding customer expectations. This is a book based on primary research. This book will prove useful to Policy Makers, Academia, Researchers, and those Practicing Customer Relationship Management in day to day activities.

Ключевые слова: customer loyalty, Customer Prospecting, Customer Relationship Management, Insurance firms, sales force management, Customer Relation, Enhancing sales, Insurance Firms Kenya