Financial Investment Decisions: Determinants and Patterns.

      Аннотация: This book provides an insight on how individuals choose to invest across different avenues. The dramatic change in India, sided by the expanse, growth and diversity of this nation has made predicting the pattern of individuals making financial decisions even more challenging than before. There has been a steady but increasing trend towards diversifying the investment portfolio rather than opting for the usual vanilla options. Individual investors have exhibited behaviour of diversifying their overall investment portfolio and investing in options like equity stocks, bonds, mutual funds, insurance and many more. Interestingly, there is a pattern in which individuals choose to spend and invest their earnings. This pattern can be due to demographic factors like age, gender, occupation, education or socio-economic factors like income, caste, culture or even location. This book discusses at length the preferred investment options and the determinants backing those choices.

Ключевые слова: behavioural finance, investment decision