Public Relations impact on students’ enrolment: insights from Zimbabwe.

      Аннотация: The book seeks to explore the role of seminars and speeches on students’ enrolment; examine the impact of digital media on creating a positive image for private colleges; explore how private colleges can leverage on publicity for gaining competitive advantage and examine the challenges militating against the effective practice of Public Relations. This sums up to the impact of public relations on students’ enrolment in Zimbabwean private education sector.

Ключевые слова: Public Relations, Private Education Sector, Zimbabwe