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Strategic and Human Resource Management. Observational Analysis of a Century old Fast-Food Chain
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Yunhong Hao,Xuan Liu and Yanni Zhang
ISBN: 9786139887095
Год издания: 2018
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 64
Издательство: LAP LAMBERT Academic Publishing
Цена: 25124 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 209050
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: For the last couple of years, we had been seeking the opportunity to conduct analysis and evaluation of strategic management in Fast Food Industry. We accomplished our aim through this useful project which was undertaken with study of century old fast-food chain. The present book link of Hot Coffee case has been established with Human Resource Management, is the manifestation of critical analysis expected to be worth-reading for the students and teachers who are interested in pursuing reforms in food businesses.
Ключевые слова: differentiation, Competitive advantage, Marketing Mix, Strategic alliance, Strategic Move, corporate social responsibility
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