Basics of Research Methodology for Management and Social Sciences.

      Аннотация: Research is common in all disciplines. There are minor changes made in the research methodology from one stream to another stream. The basic objective kept in mind while preparing this book is to provide detailed information regarding the useful methods and techniques, guidelines for defining the research problem, framing the research proposal, types and usage of research design, hypothesis testing procedures, data collection methods, sampling design process and methods, data analysis and interpretation and research report writing. All types of researchers like Supervisors and Professional researchers, who carefully go through this book, would get a working knowledge as they are familiar with the various concepts of research.

Ключевые слова: Research methodology, social science research, Management, Communication Research, Research Proposal, research design, Testing of Hypothesis, Sampling, data analysis, Report writing