Increasing Product Innovation Success:. A Strategic View

      Аннотация: The managerial recommendations in this book are based on factual evidence discovered by numerous researchers in many areas of knowledge such as Psychology, Information Systems, Business Management, Project Management, Management of Technology, etc. It also represents the new factual evidence acquired from empirically testing the scattered knowledge and opinions of product innovation experts which have been combined into two integrated models. The first model empirically tests the collection of factors new product development (NPD) experts deemed important to reduce the many problems and obstacles to the success of product innovation projects. The second model proposes and empirically tests a comprehensive view of the major strategic factors to increase the likelihood of NPD project success. The two models combined should become powerful tools in the hands of top managers in general and new product developers, specifically.

Ключевые слова: Innovation, Innovation Success, Increasing Product, Increasing Product Innovation Success