Analysing Determinants of Customer Brand Loyalty in United Bank S.C..

      Аннотация: I took longer period in conducting researches from usual this is to contribute my part on those areas which did not get high emphasis in most researchers research methodology. This work has took more than nine months to get completed, this is due to my eager feeling in contributing a work which help other researchers in the filed of logitstic/logit regression model. I have passed through different challenges to grab knowledge on this regression model because most researchers are not adapting it unlike single and multiple regression model. I would like to recommend other researchers to read the work of Andy Field with the title "DISCOVERING STATISTICS USING SpSS" since it has a lot to be learnt from. It is my believe every work should be written in simple language because the end point of all work is to transmit its message easily. This work also use simple language and logic to conduct its idea.

Ключевые слова: Brand Loyalty, Logit Model, SPSS