Hand Book of Research in Corporate Social Responsibility :A Case Study.

      Аннотация: This book is a way to create the conceptual understanding of Corporate Social Responsibility by using the scientific way of research and provides the major blocks and variables to map the CSR .This book is also explaining the CSR by applying the modern research techniques because it covers the CSR with the core area of Research & it's Methodology to define the different blocks or variables for mapping CSR. To map out the relevant variables it explains the multiple sources of data collection like primary & secondary with the help of selecting proper sampling techniques.This book is also highlighting the the way to do the scientific research on CSR by formulating & testing the hypothesis with their statistical analysis which may become the source for further research on CSR / Maintaining the sustainability in the triple bottom line - TBL.

Ключевые слова: Philanthropy, corporate social responsibility, CSR, Triple Bottom Line, sustainability, MML