An Introduction to E-Commerce in Hotel Industry.

      Аннотация: The Internet as a marketing tool is coupled with many benefits for the tourism and hotel industry, which facilitate communication and interaction between this sector and the customers. Over the recent years, e-commerce has been increasingly adopted in this industry. The growth of e-commerce in the tourism and hotel industry has been accelerated by various factors including technological development, internet penetration among household, and increased competition in this industry.

Ключевые слова: e-commerce, e-Readiness, Hotel Industry, hotel, Kish Island