Consumer behavior of young adults in Macedonia.

      Аннотация: The purpose of this research is to investigate which are the consumer segments among students in Macedonia, what is their consumer behavior and which communication media they mostly use. This research is focused on understanding the different aspects of consumer behavior of students and understand how to approach them in a different, yet unified way, so that the companies can engage the different segments of students in different environments. This research also covers the communication media that students mostly use which plays significant role in today’s life, especially among young adults.

Ключевые слова: Consumer segmentation, consumer behavior, Communication Media