Perceptions And It’s Influence On Brand Selection: A Case Study.

      Аннотация: This handbook emphasizes on how perceptions create an influence on brand selection in consumers’ minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a ‘supplemental’ strategy to gain more customer insights especially in new geographic markets.

Ключевые слова: perception, Brand Selection, Buying Behavior, Tyre Industry, Automotive, Consumer, customer, Empirical study, case study