Cheetah Marketing. Marketing Management

      Аннотация: Every organization strives to establish the highest and the best communication with its present and potential customers according to its interests. Customers are the only source of profitability for companies in the present and future. However, since the competition for good customers is intense, a good customer who brings more profitability can always be lost.The most important feature of the current business world is the constant change and the uncertainty prevailing over it. Not surprisingly, in this turbulent environment with its increasing changes, organizations have been forced to change their reaction method to the market, so they focus less on products and more on customers and their relationship with them. In addition, given the above-mentioned developments, traditional marketing approaches cannot afford to respond to the current changing conditions anymore and finding new approaches to dealing with these developments is necessary. The role of marketing and the use of new marketing approaches has a significant impact on the introduction of the product and on influencing customer demand for products and services...

Ключевые слова: Cheetah Marketing