Consumers' Behavior and Valuation of Organic Chicken in Malawi. Consumers' willingness to pay for organic foods

      Аннотация: One of the best student in a Food and Resource Economic Department at Pusan National University, South Korea, explains how Contingent Valuation Method as a valuation techniques is used to valuate prices for goods with unknown price on the market. This book also outlines what affect consumers' willingness to pay for organic goods on the market. The findings in this book can be used by food safety policy makers, supermarket managers in organic food marketing strategies and by organic food producers in their decision making process.

Ключевые слова: consumers’ behavior, contingent valuation method, environmental friendly foods, organic chicken, willingness to pay