Impact of Relational Marketing upon High Tech Product Adoptions.

      Аннотация: The relationship Marketing book is based on Brick and Mortar store; Salesperson professional attitude to achieve the desired sale from Retail store. The book is good for Retail managers, Salesperson, Academics, Industry marketers and Senior Executives. It is a blend of various topics like Commitment, Involvement, Relational bonds to achieve the desired results with scientific approach. The study is based on survey data captured from 6 countries to achieve the uniformity in theory, concepts and its implementation. The retail industry is facing stiff competition from click online stores. This book will help traditional Retailers to gear up and differentiate them in a crowded Brick and Mortar store. Students, who is graduating in commerce; MBA students & Business students will find this book very useful and handy while understanding the concepts and theory in a more provocative scientific research method.

Ключевые слова: Relationship marketing, Sales Person Characteristics, Retail, High tech product life cyle, Adoption theory