Introduction to the Fundamental Principles of Marketing.

      Аннотация: Introduction to the Fundamental Principles of Marketing for Secondary Schools and Colleges was designed to help the beginners in Colleges and Senior Secondary Schools Students to understand what marketing is all about. The book was written in simple English language to enable easy understanding. This book will be useful also for other users for example business owners, entrepreneurs, managers of companies, and professional students in the field of Marketing and other related fields.

Ключевые слова: marketing, Pricing, Promotion, Place, product, marketing environment