Public Relations Communication in Public Diplomacy. Libyan institutions in Egypt and the UK

      Аннотация: Libya's recent past has limited any potential economic and political benefits, such as interaction, cooperation and association, which might bring positive perceptions of the country. However, following the revolution of 17 February 2011, Libya has employed public relations communications in its public diplomacy efforts. Yet, these efforts have not been subject to any evaluative assessment with regard to public relations communications models, methods, strategies, and themes provided to foreign public abroad. The key aim of the study, presented in this book, is to provide an enriched understanding of Libyan institutions’ public relations practices post 2011 revolution, using the interpretivist paradigm and inductive reasoning due to a lack of previous studies in this field. Content analysis and interviews were used to investigate the behaviours, opinions, and attitudes of public relations practitioners in Libyan institutions in Egypt and the UK. This study is the first to present a comprehensive understanding of the practice of public relations of Libyan institutions abroad and can be used for future academic studies of the converging relation and public diplomacy.

Ключевые слова: communication, Egypt, Institutions, Libya, Public Diplomacy, Public Relations, UK